Free high-upside B2B start-up idea: an IQ test creatively reskinned to look like literally anything except an IQ test, sold to recruiters + hiring departments
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Large companies that need efficient and accurate filters are a more concentrated, more vulnerable, and more risk-averse target.
Historically, large companies have not really "needed" efficient and accurate filters. That's changing, though it's hard to say when which particular straw will break the camel's back —but yes, it's probably still possible to be too early on this
