Free high-upside B2B start-up idea: an IQ test creatively reskinned to look like literally anything except an IQ test, sold to recruiters + hiring departments
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The fact that so many folks are responding to this thread to say doing so would be illegal completely proves your point.
Yeah, there's definitely a long list of current-day unicorns that "would be totally illegal"
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It should be noted that many of the most prominent examples are large-scale distributed B2C, where it would be impractical (at best) for the regulators/law enforcement to go after either the consumers or producers.
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Large companies that need efficient and accurate filters are a more concentrated, more vulnerable, and more risk-averse target.
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