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My read: in any instance where you can say "my brain's reward system has been hacked," you are making choices to meet some need or desire (effectively or ineffectively). People may point to the neurochemical layer when they're uncomfortable w/ the need or ashamed of their choices
In the same way that "my brain's reward system has been hacked" is both arguably true & a pretty useless frame for why one might feel a real compulsion to hug their partner on sight, it's an arguably true & pretty useless frame for why one might eat sugar, go for a run, or tweet
Oh, maybe we do disagree; I don't think the "my brain's reward system has been hacked" framing is useless at all when it comes to Twitter. Noticing the structural features of Twitter that make it so addictive to me was useful in reducing my overconsumption of it.
Okay, but: "I don't think the 'my brain's reward system has been hacked' framing is useless at all when it comes to my boyfriend. Noticing the structural features of my boyfriend hat make him so addictive to me was useful in reducing my tendency to tackle-hug him at the door."
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Too many bad takes built on reductive ideas about why people do what they do, especially online — less, I think, because they have useful explanatory power, and more because they allow people to skip entirely the layer containing desires they don’t endorse or fully understand