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There's an evil twin failure mode present here: thinking that everything valuable has to be interesting. I recently watched Procter & Gamble's CTO wax romantic about razors designed specifically for people to shave *other people* (the elderly, infirm). True passion there.https://twitter.com/webdevMason/status/1071516922955481088 …
If you can start a small successful business that solves a niche problem most people don't have, you should be absolutely thrilled by that. If you can create something that brings any degree of joy to — or removes any degree of pain from — another person's life... 
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