The Art of Woke / Wokeonomics
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Targets can be in-group or out-group. Dethroning thought-leaders gives you a bonus opportunity to climb the hierarchy, but doing battle in your own house is risky: if you lose, where's your retreat?
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The ideal target is an unwoke or antiwoke individual operating within an institution that's aspiring to wokeness, e.g. a centrist writer at a traditionally liberal paper, a conservative board member for a company with a PR-optimized social mission.
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Look through the replies to innocuous tweets from high-profile people (ideally: woke-adjacent, but insufficiently woke to trigger the tribal immune system), and you'll inevitably see diligent scholars of the problematic at work.
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This Tweet is Problematic usually doesn't pay off, but occasionally you do actually ruin someone's life. That kind of devastating real-world impact is worth its weight in gold.
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In a healthy community, the payoff has dropped off long before the witch burnings can start. But these things never look like witch burnings from the inside, which is why it's important to notice when it looks like you've maaaaaybe started building a stake for a heathen.
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And if you look around and see an awful lot of stake-construction happening around you, run while you can.
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End of conversation
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Your examples betray you, young Jedi :)
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