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Norms created as a byproduct of social ladder-climbing are probably usually pretty bad, but maybe the bigger problem is just that they’re unpredictable; you have to rely on power dynamics more because the norms are always in flux
If you don’t know precisely what the rules are going to be today, but violating them means expulsion, your best bet is to figure out who the enforcers are, internalize everything they say as best you can, and score brownie points whenever possible to insulate yourself from errors
Ultimately, the safest path is to become one of the more influential enforcers yourself. It’s hard to know exactly how to do that, so mostly you just see people standing adjacent to popular outrage & repeating the words, hoping some Vox writer eventually credits them
This is basically the dynamics of Versailles. Louis XIV deliberately made sure that no fixed rules existed, forcing the nobles to spend more and more time at Versailles just to keep up with the rapidly-changing etiquette. http://mentalfloss.com/article/93297/art-power-how-louis-xiv-ruled-france-ballet …
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