Another layer: people think the problem is "taking the easy path." That's not the problem! The problem is not *fully defining any desires* that don't already have a well-trodden path to their satisfying condition, never allowing them enough weight to fall out of the cloudshttps://twitter.com/webdevMason/status/1006181402944028673 …
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I have often had the impression there is some relationship between this misconception and the idea that sales and marketing don't matter. In both cases people are sort of waiting for other people to do something without realising they should be causing them to do the "something".
Thanks. Twitter will use this to make your timeline better. UndoUndo
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