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I’ve been noticing lately, Martech tools are moving towards being the systems of record (customer data) & systems of delivery (customer-facing actions) while tools like Segment, http://Tray.io , Workato are becoming the systems of engagement (workflows, jobs etc.) Wdyt?
Is there an opportunity to build a tool that integrates with all popular sales/mktg/support software to bring all the customer data & customer-facing actions into a single dashboard.. giving anyone inside the company superpowers to improve customer experience? Use-cases below..
- Create digital journeys once and use many tools to deliver personalized experiences - KYC (know your customer) view w/ FedEx type customer journey tracking - Issue refunds within 1-click (via Stripe) - Anyone can turn on a new feature / trial for any customer (via LD/Split)
Are you picturing something like Databox but with functionality that connects directly to solutions in your marketing stack?
Haven’t personally checked Databox, they just aggregate marketing data right? I’m imagining workflows, jobs on top of the data layer. You don’t have to login to 15+ tools to configure diff workflows, instead manage from a single dashboard.
Yes, CDPs like @ActionIQinc done exactly this!
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