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I’ve been noticing lately, Martech tools are moving towards being the systems of record (customer data) & systems of delivery (customer-facing actions) while tools like Segment, http://Tray.io , Workato are becoming the systems of engagement (workflows, jobs etc.) Wdyt?
Is there an opportunity to build a tool that integrates with all popular sales/mktg/support software to bring all the customer data & customer-facing actions into a single dashboard.. giving anyone inside the company superpowers to improve customer experience? Use-cases below..
- Create digital journeys once and use many tools to deliver personalized experiences - KYC (know your customer) view w/ FedEx type customer journey tracking - Issue refunds within 1-click (via Stripe) - Anyone can turn on a new feature / trial for any customer (via LD/Split)
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