cognitive psychology. PhD 
writing a browser extension should be easier than making a Web page
feels off -- if I want to put a new sofa in my own house, then I know the layout, what I can move around, whether I need it in the first place. if I bring a portable sofa to other peoples' houses, very little guarantee it will work
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at least, there's a clear tension between "return to geocities, personalized web presence / end user programming for everyone" and "browser extension that works seamlessly in any context" (cc
@geoffreylitt) -
i think an important thing is having a way to gauge how hard a tweak might be. some changes are "repaint the wall", others are "move the central beam of the house" -- in software it's so tough to know (even for pros sometimes)
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