Articulating the ineffable. Programming language theory 
cognitive psychology. PhD @Stanford
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(source: Goldstone et al. “Adapting Perception, Action, and Technology for Mathematical Reasoning.")
Me: I'm going to see how hard it is for programmers to remember a few variable names. You: I will train a random CMU undergrad for 250 hours over the course of two years. They will memorize more numbers than anyone in recorded history. (Chase & Ericsson, "Skilled Memory" 1980)
