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Prikvačeni tweet
Make sure you're prepared for 2020 with the ultimate guide to marketing trends. Download the
#MarketingToolkit2020 - http://bit.ly/2QxeYz0#MakeitWARCpic.twitter.com/14QOl684sx
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Australia’s
#TV market saw a near 5% fall in advertising revenues during calendar 2019, although the BVOD (broadcaster video on demand) segment grew strongly, by 39%, from a low base – http://bit.ly/2Upf91P#WARCNewspic.twitter.com/6C6c9LjQwk
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#GQ successfully found a way to tap into consumers’ passion for#sports by developing a brand extension that provides a unique insight into the lives of athletes – http://bit.ly/2v2CQlZ#WARCNewspic.twitter.com/o6stY8h5sg
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What are 3 steps brands must take to measure the business return of
#sponsorship? Tom Goodchild, Director - Effectiveness at@Fuse_Agency shares his thoughts in our latest#Admap - http://bit.ly/3bd7M3l pic.twitter.com/neJF064BgX
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Framing is a powerful tool for making comms more
#persuasive and influential and one that has evolved over the years; an understanding of these developments can help marketers use framing more effectively – http://bit.ly/37Z4df3#WARCNewspic.twitter.com/oVC7fI4xqq
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#Sport offers a unique opportunity for brands aiming to connect with Chinese consumers as the country’s leaders aim to create a domestic sports industry worth $850bn over the next five years and achieve cultural relevance on the global stage – http://bit.ly/31vdf1c#WARCNewspic.twitter.com/MQtqV1x1fX
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As a key US
#election year ramps up, candidates are putting out more and more sophisticated advertising than ever before, but new research indicates how#neuromarketing techniques can optimise ads for a political audience – http://bit.ly/36Uxsi0#WARCNewspic.twitter.com/e7YhVOORSX
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Today we've launched the 4th edition of the WARC Prize for
#MENA Strategy 2020, a search for the best strategic thinking in the Middle East and North Africa
Learn more about how to enter (for free) - http://bit.ly/2RVhzDu pic.twitter.com/KCOJqkfFq8
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The gap between how younger and older generations in the
#UK are consuming commercial media has increased dramatically over the past five years, says new#IPA report – http://bit.ly/2RUo7SQ#WARCNewspic.twitter.com/GzXbeFIYxc
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With an estimated 2019-20 GDP growth of 5%, at an 11-year low,
#India’s budget for 2020 featured modest initiatives to aid digital connectivity and capture new tax revenues from e-commerce platforms – http://bit.ly/31tqorp#WARCNewspic.twitter.com/Gzzf34zWaj
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We interviewed 10 marketing leaders to get their views on the challenges and priorities for 2020 – find out what they had to say - http://bit.ly/37Yk7Xa
#MarketingToolkit2020pic.twitter.com/rQIDjRZesg
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When
#radio company SiriusXM bought#streaming service Pandora, it was assumed the two would simply merge, but a year later SiriusXM is now focused on building on the respective strengths of the two brands – read more: http://bit.ly/2RU1xK5#WARCNewspic.twitter.com/j9TV5DhqBH
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This month's
#Admap is all about#sportsponsorship and what brands must do to create a level of ‘staying power’ that ensures#sponsorship effectiveness
Alex Brownsell, WARC's Senior Editor for Media introduces the topic -http://bit.ly/31iLSHk Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Nearly half (46%) of British consumers believe
#advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed – http://bit.ly/31iWbLL#WARCNewspic.twitter.com/Vj0z7EXAcH
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#India’s online#food tech industry is forecast to double in value over the next two years, from about $4bn in 2019 to $8bn in 2022, as consumers grow in confidence ordering online and smartphone penetration continues apace – http://bit.ly/2SfVuyD#WARCNewspic.twitter.com/PTFsqG5L7Z
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The deadline to enter the 2020
#WARCAwards is fast approaching
You have until 12th February to submit your case study to our FREE global awards scheme and have your work ready by industry experts. Learn more - http://bit.ly/2vEgyqV pic.twitter.com/JDylwAQ2Z7
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A combination of
#television and online advertising can yield distinct cross-media impacts in different countries, according to a study published in the#JAR – http://bit.ly/2GH4Oq0#WARCNewspic.twitter.com/tHv8EmJsfS
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Scott Tieman, Global Lead,
@Accenture Interactive Programmatic Services shares his expert insights on how to use#data respectfully and responsibly in the#Policy chapter of our#MarketingToolkit2020, the ultimate guide to marketing this year - http://bit.ly/2UfD1EW pic.twitter.com/YNzTrcN2Zx
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Yesterday the WARC team attended the
@ad_association#LEAD2020 Summit, where we heard from@Google,@Channel4 ,@Facebook and more!pic.twitter.com/4OCBm6ejvK
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The psychological impact of augmented reality can be used in an
#OOH advertising context to build#emotional connections and bring consumers closer to a brand, research suggests – http://bit.ly/38QewSE#WARCNewspic.twitter.com/7XawbwOD98
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http://Blibli.com has opened its first brick-and-mortar store for its grocery brand
#BlibliMart and, in a nod to Amazon Go, the outlet offers a#cashless and cashier-less service for tech savvy omnichannel shoppers – http://bit.ly/37FXeri#WARCNewspic.twitter.com/cPjsaTn3HI
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