Vincenzo LandinoOvjeren akaunt

@vincenzolandino

Serving Fortune 100 marketing departments at // Tweeting about creativity, marketing + the business of story. Winemaker. Genuinely Curious.

Columbus, OH (via Connecticut)
vincenzolandino.com/newsletter
Prikaz prijenosa uživo Prijenos UŽIVO
Vrijeme pridruživanja: studeni 2012.
Rođen/a 21. listopada
8.636 fotografija ili videozapisa Fotografije i videozapisi

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  1. prije 9 sati

    It’s a struggle anyone that works with large brands deals with. You may have one piece of the execution on a campaign, but not another. We’ve executed marketing efforts for many campaigns but had to work with multiple agencies for other pieces, like SEO, that fell flat.

    Planters put $$ millions into Super Bowl ads that killed off their brand icon , replaced him with "Baby Nut," and drove a ton of WOM/search, yet... - NO landing page - NO search ads to capture interest - NO mention of Baby Nut on the Planters website
    17 korisnika označava da im se sviđa
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  2. prije 10 sati

    By comparison, in 2018, TV broadcasting companies generated an estimated total revenue of 62.84 billion U.S. dollars.

    YouTube is a $15 billion-a-year business, Google reveals for the first time
    1 reply 1 proslijeđeni tweet 12 korisnika označava da im se sviđa
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  3. prije 11 sati

    The genius of continues. This time with

    This just in from . It got more response from a celebrity owner on Super Bowl Sunday this year than with a $5M ad. With at the helm, Mint saw 50% increase in website traffic during Bowl and signed up 12x more customers v. 2019 when it bought ad.
    1 reply 16 korisnika označava da im se sviđa
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  4. proslijedio/la je Tweet
    prije 12 sati

    Just because it’s “free” for your brand to post on social media doesn’t mean it doesn’t cost you anything

    14 replies 49 proslijeđenih tweetova 363 korisnika označavaju da im se sviđa
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  5. prije 12 sati

    The same brands that put out press releases and claim to employees that they want to feel “fresh” and “connected” to their audiences are the same brands *just* discovering video on social works.

    1 reply 11 korisnika označava da im se sviđa
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  6. prije 13 sati

    In my 34 years of being a nut, I never got any merch. Guess I should have been a better dancer 😂 Happy to see brands paying attention to a fellow Nutmegger. Also, brands need to be identifying opportunities to work with the new breed of influencers. Powerful.

    0:12
    NO WAY!
    1 reply 1 proslijeđeni tweet 5 korisnika označava da im se sviđa
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  7. prije 18 sati

    I can’t stress how good this ad is. A true storytelling experience. Pulls at the heartstrings, and for many of us, we know the story because we’ve lived it as caretakers. Kudos to all across the board on this one.

    Loretta | Google Super Bowl Commercial 2020
    5 replies 5 proslijeđenih tweetova 42 korisnika označavaju da im se sviđa
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  8. proslijedio/la je Tweet
    22. sij

    My best guess here is that Mr. Peanut doesn’t actually die, he simply cracks his outer shell to release Baby Nut a la Baby Groot or Baby Yoda. This is the state of advertising in 2020.

    0:30
    We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most.
    8 replies 5 proslijeđenih tweetova 26 korisnika označava da im se sviđa
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  9. proslijedio/la je Tweet
    3. velj

    Tip: The loudest boos will come from the cheapest seats. People who invest the LEAST in you will have the most the say about you, and they're the ones you need to ignore. Trust your work and keep your circle tight. End of story.

    43 proslijeđena tweeta 179 korisnika označava da im se sviđa
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  10. 3. velj

    This thread was real-time reactions to the ads I saw during the . I’m going to simmer on these and see if my mind has changed while adding more fleshed out thoughts.

    This post will serve as my official thread for discussing ads, otherwise know as . With the game only 4 hours away, are you more interested in the game or the commercials?
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    1 proslijeđeni tweet 8 korisnika označava da im se sviđa
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  11. 3. velj

    Nice breakdown of the ads here. Good insights.

    So , , and I reversed-engineered the creative briefs to 10 of the best Super Bowl ads (Google, Snickers, Alexa, SquareSpace and more). Trigger warning: insights are included Let's get into it!
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  12. 3. velj

    Here's an example of

    2 korisnika označavaju da im se sviđa
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  13. 3. velj

    It's really amazing when brands get it and they will circumvent traditional routes to make things happen. Here's an example of x .

    98 Million watched last year's Super Bowl. 38 Million people watched the Shane Dawson vid we sponsored. The difference... Our ad is like if Pat Mahomes turned to the camera in the middle of a play and said "this next play is sponsored by SeatGeek" Oh, and their ad cost $6m
    6 korisnika označava da im se sviđa
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  15. 3. velj

    This your work ? So good.

    1 reply
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  16. 3. velj

    I need to add... I *really* loved ‘s spots across the board. Digital, and especially ! Was this VM, ?

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  17. 3. velj

    Seven years later, he did it.

    I bet it feels amazing to be the quarterback who says "I'm going to Disney World" after winning the Super Bowl
    11 korisnika označava da im se sviđa
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  18. proslijedio/la je Tweet
    3. velj

    My favorite ads: • Smaht Pahk • x Bill Murray • Alexa • “Loretta” • x Film/TV: • x • Big Winner: . Other automakers ran EV ads & spent $$ but tech way ahead.

    5 replies 3 proslijeđena tweeta 7 korisnika označava da im se sviđa
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  19. 3. velj

    My favorite ads: • Smaht Pahk • x Bill Murray • Alexa • “Loretta” • x Film/TV: • x • Big Winner: . Other automakers ran EV ads & spent $$ but tech way ahead.

    5 replies 3 proslijeđena tweeta 7 korisnika označava da im se sviđa
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  20. 3. velj

    Alrighty . singing Let It Go. Great looking car. People will like it, probably scores very well amongst their demo. I like it.

    1 reply 2 korisnika označavaju da im se sviđa
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