Update: they did set it premiere two hours before go live:pic.twitter.com/393VQS6pUL
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Update: they did set it premiere two hours before go live:pic.twitter.com/393VQS6pUL
Value of Premieres is engaging with the community live... I don’t know who they would get for that or who we’d be interested in interacting with. That said, not using their own feature as intended is a bit telling...
Wouldn't having YouTube Rewind also bouncing around people's subs feed and browse features in the days leading up to the launch be a good way to showcase arguably their biggest video release of the year too?
Very pertinent question given many users negative impacts on views and reach with the feature 
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