Key lesson from building a business.
Customers don't really want your product.
They want a SOLUTION to their problems.
So easy to forget this.
Love this line: "Nobody wants to buy a quarter inch drill – they just want a quarter inch HOLE."
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Clearly you’ve never met a tool fetishist with a garage full of beautiful tools, yearning for a chance to use them.
They’ll drill unnecessary holes sometimes just because they want to justify buying that drill bit
Exactly. In addition, customers couldn’t care less about SOLUTIONS. They want to not have problems in the first place.
Very easy to forget that.
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