Anybody have any good tricks you use to “stage” an extended effort? Examples: Dry runs/rehearsals Mockups Putting non-critical scaffolding in place even Acquiring presentation material (business cards, schwag, suit) About pages Signing up for services before they’re needed
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On the woo end, visualization works to the extent it is about staging It fails to the extent it’s about catalyzing motivation via desires/aversions Ie it is advance behavioral conditioning
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Somewhere I heard that Amazon teams start new product development by mocking up a magazine ad for the finished thing. This forces them to focus on the value prop and product positioning from the very outset, with a maximum precision and clarity. And yes, work backwards from there
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