Staging is logically unnecessary, but psychologically valuable out-of-order execution so that a lot of the work-in-progress evolves in a context as close to execution or launch context as possible Dress the project for the job it wants, not the job it has
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Waterfall planning works to the extent it is about conscious staging It fails to the extent it’s about creating a false sense of security around uncertainty Don’t make Gantt charts where there are no actual constraints, do dry runs of launch day and work backwards instead
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On the woo end, visualization works to the extent it is about staging It fails to the extent it’s about catalyzing motivation via desires/aversions Ie it is advance behavioral conditioning
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Arrange a get-together, say that I'm bringing pages
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But I need a hack for the next longer step. It can't involve any other work product, or that turns into its own thing / a second thing, which is v hazardous. Maybe: deliver next iteration on the main theme (each degree of new clarity is a mega-help)
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For my startup it was taking whatever we had at that point in time and asking random people in the park or Starbucks to use it (even if it was a mockup.) Most educational and humbling thing I’ve ever done in my life.
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Writing a press release first before figuring out what to build.
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Do you think about "staging" as something distinct from "derisking"? In software engineering we talk a lot about "gaining confidence" as a way to frame what you're calling "staging". (staging is a particular step in a code deploy)
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Yeah that’s partly where I got the idea from, though staging in software derives from staging in a general sense. Basically the idea of doing things in the (n-1) environment as much as possible. Derisking is only one reason to do it
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