It feels like GenX types treat their social media presence like a hobby art project, even when they invest serious effort
But millennials seem to either treat it like a business or like something over which they have no control
(Does not apply to those who primarily consume)
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I’ve met countless (so-called) millennials who told me: I buffer my social media posts for the week, my brand, whilst I go on living my actual life.
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And you’re right, as an older one, I was a bit startled. But somewhat admiring nonetheless.
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