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When you are low on discretionary capital, all business strategies, whether emanating from subtle 4d chess or some $3.99 ebook formula, boil down to the same ground-level tactical commitment. Hire a superhero summer intern. Anyone want to intro me to Peter Parker?
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It would be cool to have some sort of vetted network on both sides (interns and mentors). Quality of both varies enormously. I've offered opportunities to work in the field they are pursuing in school (Graphic Design, etc.) and they shy away with "I'm not good enough"