Clarification to this thread from yesterday. In the sense I mean it, an against-the-grain idea will simply be ignored.
A with-the-grain idea will elicit either support or resistance, both of which supply you with energy to work with.
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Grain is subtle, and is defined as a bipolar pair of sentiments along with an intensity.
For example some zeitgeist conditions will accept either utopian or dystopian ideas but not moderate pragmatism.
Some will take joy-to-sadness but satire-to-camp will struggle.
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