There is something like a project-zeitgeist fit (PZF) similar to product-market fit. You would not pull a frat-party prank at a funeral. You would not launch a moon mission in the middle of a big war. You would not probably not release a “Facebook is great!” hagiography now....
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Long-term projects that don’t meet conditions for agile iteration (zeitgeist has to remain continuously interested enough in your project to provide feedback through the long, crappy beta) need this sort of thinking. The opposite of agile is not waterfall, but internal momentum
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I've seen this work out when writing abt local content – have the stuff ready on standby, keep it up to date, and when a big news event hits, you can ride the wave in its wake. the news is tropey – I can't predict when a racist or sexist etc is gonna go viral next, but I can wait
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It’s like how major newspapers keep obituaries of aged celebrities handy. A macabre angle there. It’s a funerary kind of business model.
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Ur making a case for what I call “Cockroach Startup”. Stay alive - long enough - for winds/zeitgeist/markets to shift to your benefit
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