There is something like a project-zeitgeist fit (PZF) similar to product-market fit. You would not pull a frat-party prank at a funeral. You would not launch a moon mission in the middle of a big war. You would not probably not release a “Facebook is great!” hagiography now....
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So for your larger effort (2+ years) where you want to aim for PZF in say 2020, you want to aim for the scale/grain that will be in demand then, not what’s in demand now. Court the zeitgeist during its anticipated rebound from whatever extremities it is in now.
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Alt theory is you cannot time the zeitgeist. Just do your thing over a long period, like 20y, and simply wait for your moment to find you. Most people don’t have, and can’t engineer, the freedom to pursue this sort of long game. But you should try to cultivate 1 such activity.
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Long-term projects that don’t meet conditions for agile iteration (zeitgeist has to remain continuously interested enough in your project to provide feedback through the long, crappy beta) need this sort of thinking. The opposite of agile is not waterfall, but internal momentum
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