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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 8 Apr 2018
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      This is no longer possible. We are in a HIGHLY non-degenerate regime of news expectations because news discussion leaders in the audience (that’s us here on twitter) routinely see 6 impossibly different perspectives on a single screen before breakfast.

      1 reply 2 retweets 17 likes
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    2. Venkatesh Rao‏ @vgr 8 Apr 2018
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      The only tractable way to serve this kind of audience at scale is to “carve the audience expectations at the joints” so to speak, and basically Pick a Tribe, Know Your Tribe, Create Reality for Tribe. PaT/KYT/CRfT. Then run editorial like you’re an elected rep. What kind of rep?

      2 replies 0 retweets 10 likes
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    3. Venkatesh Rao‏ @vgr 8 Apr 2018
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      This is where it gets interesting and subtle. Here’s what has happened. The crowd has gerrymandered the editorial ranks! Legendary editors typically create a public via auteur editorial vision. This has been reversed. Crowds now create editors.https://www.chronicle.com/article/How-Intellectuals-Create-a/234984 …

      1 reply 2 retweets 18 likes
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    4. Venkatesh Rao‏ @vgr 8 Apr 2018
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      When politics is healthy, voters pick politicians. When politics is gerrymandered, politicians pick voters. When media is healthy, editors create audiences. When media is gerrymandered, audiences pick editors. (Maybe we should call the latter tribal reverse-gerrymandering)

      1 reply 5 retweets 18 likes
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    5. Venkatesh Rao‏ @vgr 8 Apr 2018
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      You can’t resist this. You see what happens when you try: the NYT looks increasingly schizophrenic, trying to run a hybrid of an auteur-editorial and tribal mirror platform. Well you can, below a certain scale. Consider the blogosphere

      1 reply 0 retweets 8 likes
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    6. Venkatesh Rao‏ @vgr 8 Apr 2018
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      It is no accident that the sub-critical blogosphere (ie below audience-mass needed for ad-based models) has not one but TWO key institutional forms. The blog itself, and the aggregator/discussion forum. They represent, respectively, the auteur-editorial and tribal mirror forms.

      1 reply 1 retweet 10 likes
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    7. Venkatesh Rao‏ @vgr 8 Apr 2018
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      This is by the way the reason (subconscious) I’ve never tried to build and attach a true discussion forum to ribbonfarm. It would be a hybrid mess. You can choose to project an auteur reality distortion field, or you can serve as a tribal mirror. Not both.

      1 reply 1 retweet 9 likes
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    8. Venkatesh Rao‏ @vgr 8 Apr 2018
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      If you try to do both, you introduce centripetal forces that pull the property apart. This may not be a bad thing. It is what happened to Less Wrong in a positive way. That started as an auteur blog, morphed into a tribal mirror, then exploded into a little universe of properties

      1 reply 0 retweets 8 likes
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    9. Venkatesh Rao‏ @vgr 8 Apr 2018
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      The only thing that can keep a property together despite such growing centripetal forces? Money? If ad revenues continue collapsing as they are for many properties (not all), property either dies or explodes into the smaller survivable bits.

      1 reply 0 retweets 5 likes
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    10. Venkatesh Rao‏ @vgr 8 Apr 2018
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      The big takeaway from this whole evolutionary trajectory is that the civic function traditionally served by the media, ground-truthing and as a check-and-balance to government, has permanently shifted to the open aggregator/distributor channels.

      3 replies 2 retweets 16 likes
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      Venkatesh Rao‏ @vgr 8 Apr 2018
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      The media can no longer serve both functions it once did: create cultural reality bubbles (“and that’s the way it is”) AND ground-truth politics. The industry has chosen to specialize in former function and leave latter to basically open-source efforts on distribution channels.

      9:10 AM - 8 Apr 2018
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      • Dan Skiy Oscar Jeff Coleman Rhys Cassidy Billy Smith Elizabeth Franklin Jeff Lonsdale katoshi ₿rrr 🐲🏴 rudy cloudman
      3 replies 2 retweets 17 likes
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        1. paulr‏ @kapai_tv 8 Apr 2018
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          Beyond the bubble is foam ... Ref: #sloterdijk

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        1. paulr‏ @kapai_tv 8 Apr 2018
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          #displace.hegemony with hegemony ... Refer: srnicek ++ stafford beer, organisational cybernetics

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