The question is: what IS the basic commodity that traditional media delivers? Here is a radical thought: it isn’t the “facts” or basic news. That true commodity level of “dog bit man” already got separated out as wire services (and today twitter trends for pure sentiment news)
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The only thing that can keep a property together despite such growing centripetal forces? Money? If ad revenues continue collapsing as they are for many properties (not all), property either dies or explodes into the smaller survivable bits.
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The big takeaway from this whole evolutionary trajectory is that the civic function traditionally served by the media, ground-truthing and as a check-and-balance to government, has permanently shifted to the open aggregator/distributor channels.
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The media can no longer serve both functions it once did: create cultural reality bubbles (“and that’s the way it is”) AND ground-truth politics. The industry has chosen to specialize in former function and leave latter to basically open-source efforts on distribution channels.
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End of conversation
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