Apply basic business modeling here. As industries mature they evolve from product-driven (often with a driving auteur-CEO vision, legendary editors in this case) to customer-driven as the market gets too complex for one mind, and further to a basic commodity market.
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If you try to do both, you introduce centripetal forces that pull the property apart. This may not be a bad thing. It is what happened to Less Wrong in a positive way. That started as an auteur blog, morphed into a tribal mirror, then exploded into a little universe of properties
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The only thing that can keep a property together despite such growing centripetal forces? Money? If ad revenues continue collapsing as they are for many properties (not all), property either dies or explodes into the smaller survivable bits.
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The big takeaway from this whole evolutionary trajectory is that the civic function traditionally served by the media, ground-truthing and as a check-and-balance to government, has permanently shifted to the open aggregator/distributor channels.
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The media can no longer serve both functions it once did: create cultural reality bubbles (“and that’s the way it is”) AND ground-truth politics. The industry has chosen to specialize in former function and leave latter to basically open-source efforts on distribution channels.
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End of conversation
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