Does nobody say USP anymore? Is it like 80s biz lingo?
USP = unique selling proposition
Used to see it all the time in 80s/90s biz writing
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Nah it's just been "the Uber of this" or "the Slack of that" or "we do VR... "
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Out of Favor, like Original Content, everyone wants a copy!
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I feel like USP got deprecated in favor of "differentiators" (product features) and "special sauce" (brand identity/way of doing stuff)
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USP / value proposition are identical to me. Both are alive and well in the direct marketing world
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Replaced with “key differentiator”, mainly in tech where value already understood, but in a sea of same things, amplify the “why me?”.
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