USP / value proposition are identical to me. Both are alive and well in the direct marketing world
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“Value prop” is the new USP
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Went out with the baggy Armani suit and power lunches.
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Replaced with “key differentiator”, mainly in tech where value already understood, but in a sea of same things, amplify the “why me?”.
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Out of Favor, like Original Content, everyone wants a copy!
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I feel like USP got deprecated in favor of "differentiators" (product features) and "special sauce" (brand identity/way of doing stuff)
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Nah it's just been "the Uber of this" or "the Slack of that" or "we do VR... "
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Usually just value prop Today in common parlance
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I use it all the time on Tinder
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