"It" books seem to be ones you can thin-slice well.
ie talk about without actually reading, because back-cover blurb and consensus gloss in reviews is pretty good approx tldr
ie no foundational misunderstanding is cleared up on page 322 leading to most people mis-tldring it
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the real trick is that you CAN put in that disclaimer on page 322 so when critics pop up you can claim you addressed it in the book. but since it's only the gloss that transmits, the complication doesn't hurt your memetic fitness either.
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