Conversation

5/ When top-level bubble collapsed in mid-2016, it was theoretical to most people inhabiting institutional realities that offered a secondary normalcy field inside the bigger ones (global, national). But people in institutional "outdoors" (like free agents) felt it instantly
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6/ Then the lower-level bubbles started to collapse. For example, government agencies targeted for "deconstruction" by Trump regime (FBI, CIA, State Department, DOE). Then the "market" which is a First Reality for many powerful people.
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7/ But most businesses outside the main lines of fire in the culture wars have so far managed to preserve their tightest normalcy field. The Weirding is something that is happening in Other Places to Other People. It's a spectator sport for them.
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8/ So one thing I'm thinking a lot about these days is: what happens when the normalcy collapse sequence finally hits the general business environment? How will the surrealism break down? How will "business-as-usual" normalcy fields collapse?
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9/ The business-as-usual normalcy field is actually a set of routine conversation types: org culture, product strategy, market strategy, positioning, revenue planning etc that tend to run on well-worn (and effective) scripts.
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10/ What happens when your customer modeling and market segmentation has to dump (say) the Claritas PRIZM model for post-FB-scandal culture-war battlefield map? How does your marketing change?
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Replying to
No, not ceremonial. It's bread and butter market research, segmentation, personas etc. As opposed to Cambridge Analytica world. More like gasoline cars vs. electric. The EVs get all the attention, but the fleet on the road is still mostly gasoline.