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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 4 Apr 2018
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      4/ Normalcy collapse is like a big bubble collapsing into smaller ones, which then collapse further. All the way down until individual bubbles collapse. I wrote about normalcy fields inhttps://www.ribbonfarm.com/2012/05/09/welcome-to-the-future-nauseous/ …

      2 replies 7 retweets 44 likes
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    2. Venkatesh Rao‏ @vgr 4 Apr 2018
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      5/ When top-level bubble collapsed in mid-2016, it was theoretical to most people inhabiting institutional realities that offered a secondary normalcy field inside the bigger ones (global, national). But people in institutional "outdoors" (like free agents) felt it instantly

      1 reply 0 retweets 19 likes
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    3. Venkatesh Rao‏ @vgr 4 Apr 2018
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      6/ Then the lower-level bubbles started to collapse. For example, government agencies targeted for "deconstruction" by Trump regime (FBI, CIA, State Department, DOE). Then the "market" which is a First Reality for many powerful people.

      1 reply 1 retweet 11 likes
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    4. Venkatesh Rao‏ @vgr 4 Apr 2018
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      7/ But most businesses outside the main lines of fire in the culture wars have so far managed to preserve their tightest normalcy field. The Weirding is something that is happening in Other Places to Other People. It's a spectator sport for them.

      1 reply 2 retweets 18 likes
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    5. Venkatesh Rao‏ @vgr 4 Apr 2018
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      8/ So one thing I'm thinking a lot about these days is: what happens when the normalcy collapse sequence finally hits the general business environment? How will the surrealism break down? How will "business-as-usual" normalcy fields collapse?

      1 reply 6 retweets 23 likes
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    6. Venkatesh Rao‏ @vgr 4 Apr 2018
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      9/ The business-as-usual normalcy field is actually a set of routine conversation types: org culture, product strategy, market strategy, positioning, revenue planning etc that tend to run on well-worn (and effective) scripts.

      1 reply 1 retweet 22 likes
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    7. Venkatesh Rao‏ @vgr 4 Apr 2018
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      10/ What happens when your customer modeling and market segmentation has to dump (say) the Claritas PRIZM model for post-FB-scandal culture-war battlefield map? How does your marketing change?

      2 replies 2 retweets 19 likes
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    8. 40% Evil Educator‏ @twneslscience 4 Apr 2018
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      Replying to @vgr

      Bad example. That soccer-mom shit looked stupid a long time ago. All of the internet ad industry was premised on it being dumb.

      1 reply 0 retweets 0 likes
    9. Venkatesh Rao‏ @vgr 4 Apr 2018
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      Replying to @twneslscience

      You'd be surprised how much it is still in use outside the SV bubble

      1 reply 0 retweets 0 likes
    10. 40% Evil Educator‏ @twneslscience 4 Apr 2018
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      Replying to @vgr

      Cavalry swords-style in use? If so, compared to what era in military history?

      1 reply 0 retweets 0 likes
      Venkatesh Rao‏ @vgr 4 Apr 2018
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      Replying to @twneslscience

      No, not ceremonial. It's bread and butter market research, segmentation, personas etc. As opposed to Cambridge Analytica world. More like gasoline cars vs. electric. The EVs get all the attention, but the fleet on the road is still mostly gasoline.

      12:12 PM - 4 Apr 2018
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      0 replies 0 retweets 1 like

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