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9/ The business-as-usual normalcy field is actually a set of routine conversation types: org culture, product strategy, market strategy, positioning, revenue planning etc that tend to run on well-worn (and effective) scripts.
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10/ What happens when your customer modeling and market segmentation has to dump (say) the Claritas PRIZM model for post-FB-scandal culture-war battlefield map? How does your marketing change?
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11/ Apply the same question to every other aspect of business normalcy and you can see why I think business cultures haven't factored in the environment, 2 years in. They're mostly living in a simulated reality on an inactive reality fork.
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12/ When that normalcy finally crashes, I predict an entire 70-year old post-world-war 2 management culture will go down in flames with it.
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13/ People don't realize this, but underneath the MBA jokes, modern management is actually an accumulated 70 year old praxis based on a set of unconscious first-principles-of-culture. All management thinking, good or bad, rests on key political-economy assumptions.
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14/ The latest faddish business book doesn't exist in isolation. It is part of what Walter Kiechel called a "literary industrial complex" knowledge stack going back to Drucker/Chandler in the 50s.
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15/ This stack is what MBA programs teach, and what big companies model in their very bones. Whether you learn it in texts or through osmosis at your first job, it's a "way of doing business" that's a deep cultural skill/competence.
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16/ Just visit a developing world business environment if you aren't convinced this "business normalcy field" exists. The absence will be palpable. You may think of it as crappy developing country culture or corruption, or unprofessionalism, but it's a missing normalcy field.
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17/ This business-normalcy-field is in fact the greatest economic asset that separates developed and developing/third-world economies. It's an operating system that carries 80% of the intelligence of running a thriving, wealthy economy.
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18/ When this field is absent because it never emerged, or once existed but has collapsed, business feels like a bunch of random, anarchic, inefficient, messy hack activity that is low-yield and produces little wealth, and very inefficiently.
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20/ This has been, uhh, an extended informercial for the thinking/writing I'm doing now: figuring out the new assumptions stack we should be using :D
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So true. Right after the election ppl started taking my courses to “defend truth” and “save democracy.” I’ve had to adapt to connect mundane things like note-taking to much bigger causes
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Certainly different firms will choose different sides of that fork. Unless 'developing country state' is somehow more competitive when normalcy fields collapse, a new stack will emerge with time, & the sooner a fitter stack can be adopted, the better chance of competitive success
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can you give some examples of business culture in developing countries? what about the business culture of japan and china, those aren't (at least japan) developing economies?
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How does bitcoin/blockchain factor into your thinking here? I worry that we are just abandoning institution-building in favor of a much lower trust world. Thoughts?