The branding, positioning, and marketing of secret things is an oddly understudied subject.
Unless I’ve been kept out of the loop on this material hmmm 


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Replying to @vgr
This book was great. How do you advertise illegal services? How do you establish trust when you're a crook? How do illegal organizations sustain themselves?https://www.amazon.com/Codes-Underworld-How-Criminals-Communicate/dp/0691152470 …
1 reply 1 retweet 9 likes
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