The branding, positioning, and marketing of secret things is an oddly understudied subject.
Unless I’ve been kept out of the loop on this material hmmm 🤔😨😱
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This book was great. How do you advertise illegal services? How do you establish trust when you're a crook? How do illegal organizations sustain themselves? amazon.com/Codes-Underwor
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you're treading on my fascination with ritual org. structures of masonic orders :)
Also The Life and Opinions of Tristram Shandy, Gentleman - ritual bible for Skull & Bones
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Many “secrets” hide in plain sight. It’s their significance not their existence that most people miss. So secrets can, and sometimes must, be marketed.
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Semi-related (fictional): The Bigend books (Pattern Recognition, Spook Country, Zero History) all touch on this quite a bit
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