Facebook should perhaps reimagine its architecture like a bank. Personal data behaves rather like money in terms of custody, ownership, sharing, and use.
Perhaps model attention as a blockchain asset, like BAT. But for governance/rights clarity not decentralization.
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Maybe a central data authority could license and regulate a variety of local data institutions, a cellular structure providing defense in depth and limiting the scale of breaches.
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I'll gladly loan my use data out to others who want it for a small interest.
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People don't even bother trying to value their attention and information about themselves.
So now when the advertising industry makes a killing by doing a decent job of valuing these things, people cry "OP" and "not fair!", because they aren't even aware this mechanic exists.




