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if you read about personas in Inmates and/or About Face, this is pretty clear:
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Personas are not for companies or for apps. Creating them new for every project isn’t unreasonable. They're tools for understanding what makes users successful. They are buckets for holding your research & analysis. They don’t represent users. They represent what users want. 2/
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though I wonder, considering the damage done to the concept "persona", if it makes sense as a (parallel?) strategy to regroup around: • the distinction between goals and tasks • the "elastic user" it seems far less controversial that *something* ought to be done about these.
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