Venkatesh Rao Retweeted Alan Cooper
Good insight. Things like Claritas PRIZM pick up patterns of successful/stable lifestyles rather than anything companies do. If your analysis of your own customer data actually reveals a new persona, it’s a bit of a newsworthy event. Just slapping a label on a cluster ain’t it.https://twitter.com/mralancooper/status/975412301095317505 …
Venkatesh Rao added,
Alan CooperVerified account @MrAlanCooper
Personas are not for companies or for apps. Creating them new for every project isn’t unreasonable. They're tools for understanding what makes users successful. They are buckets for holding your research & analysis. They don’t represent users. They represent what users want. 2/
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1:01 PM - 18 Mar 2018
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