Must-readability is like virality past a self-perpetuation point, where it’s famous for being famous.
I’ve hit must-read by accident a couple of times but don’t know the formula
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Literal must-read books (ones you’re forced to read or at least become familiar with because they shape conversational defaults and you’ll be lost if you don’t) are fascinating. Must-readability is orthogonal to quality: early Tom Friedman, early Gladwell, Taleb, Harari...

