Had a forum user who kept causing trouble and circumventing bans. He was very fascistic/macho, so we started leaving up his posts and changed his user name to "The Lollipop King". He stopped coming back.
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Regulated turn-off messages are purposefully alluring, such as mature content warnings for TV shows The old Michelin tire ads absolving you of responsibility for your child's death in an accident (as long as you used Michelins) might serve as a 'good' example, maybe, somehow?
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Perhaps “Jaywalking” fits the bill here? It seems public embarrassment/shame goes quite a long way in anti-branding. https://99percentinvisible.org/episode/episode-76-the-modern-moloch/ …
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Illegal and criminal seem to work as stable, government-owned anti-brands. At one point the latter was often a literal brand. Poor seems somewhere between unbrand and anti-brand. Nobody wants to look poor. Nazi is a mostly effective antibrand that's got some fringe allure.
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Given their nature, most anti-brands can't be stuck directly to the thing they are applied to. They also get coopted by politics, because they often rely on cultural aversions that aren't universal. For example: the antibrand of "low efficiency cars" turned into "rolling coal".
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Fascinating case study: a design competition in which they asked, "How would you design a warning symbol for a radioactive waste site that will communicate danger to humans 10,000 years in the future?" https://99percentinvisible.org/episode/ten-thousand-years/ …
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Death Cigarettes in the 90s flirted around this idea. https://en.m.wikipedia.org/wiki/Death_(cigarette) …
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