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This is a tricky area of design. Get it slightly wrong and your turn-off design might develop accidental allure. Or warning symbols (poisons, radiation etc) might get recoded for badass positive brand allure. How do you effectively anti-brand something? What are good examples?
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Fascinating. Australia apparently has ‘plain packaging’ laws for tobacco that enforce generic, turn-off packaging and spotlight warning. Makes me think of a spectrum of packaging from branded to anti-branded, with pharmacy bottles being in between. en.m.wikipedia.org/wiki/Plain_tob
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Had a forum user who kept causing trouble and circumventing bans. He was very fascistic/macho, so we started leaving up his posts and changed his user name to "The Lollipop King". He stopped coming back.
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Regulated turn-off messages are purposefully alluring, such as mature content warnings for TV shows The old Michelin tire ads absolving you of responsibility for your child's death in an accident (as long as you used Michelins) might serve as a 'good' example, maybe, somehow?
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Illegal and criminal seem to work as stable, government-owned anti-brands. At one point the latter was often a literal brand. Poor seems somewhere between unbrand and anti-brand. Nobody wants to look poor. Nazi is a mostly effective antibrand that's got some fringe allure.
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