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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Venkatesh Rao‏ @vgr 9 Mar 2018
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    Venkatesh Rao Retweeted Venkatesh Rao

    This is a tricky area of design. Get it slightly wrong and your turn-off design might develop accidental allure. Or warning symbols (poisons, radiation etc) might get recoded for badass positive brand allure. How do you effectively anti-brand something? What are good examples?https://twitter.com/vgr/status/972137981497655297 …

    Venkatesh Rao added,

    Venkatesh Rao @vgr
    Fascinating. Australia apparently has ‘plain packaging’ laws for tobacco that enforce generic, turn-off packaging and spotlight warning. Makes me think of a spectrum of packaging from branded to anti-branded, with pharmacy bottles being in between. https://en.m.wikipedia.org/wiki/Plain_tobacco_packaging … pic.twitter.com/flvgmDdNuZ
    7:55 AM - 9 Mar 2018
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    6 replies 1 retweet 2 likes
      1. Michael Corliss  🧢‏ @mcorliss 9 Mar 2018
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        Replying to @vgr

        Had a forum user who kept causing trouble and circumventing bans. He was very fascistic/macho, so we started leaving up his posts and changed his user name to "The Lollipop King". He stopped coming back.

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      1. Michael Wiik‏ @mwiik 9 Mar 2018
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        Replying to @vgr

        Regulated turn-off messages are purposefully alluring, such as mature content warnings for TV shows The old Michelin tire ads absolving you of responsibility for your child's death in an accident (as long as you used Michelins) might serve as a 'good' example, maybe, somehow?

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      1. Taylor Hodge‏ @jtaylorhodge 9 Mar 2018
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        Replying to @vgr

        Perhaps “Jaywalking” fits the bill here? It seems public embarrassment/shame goes quite a long way in anti-branding. https://99percentinvisible.org/episode/episode-76-the-modern-moloch/ …

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      1. 🅐🅩🅛‏ @aaronzlewis 9 Mar 2018
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        Fascinating case study: a design competition in which they asked, "How would you design a warning symbol for a radioactive waste site that will communicate danger to humans 10,000 years in the future?" https://99percentinvisible.org/episode/ten-thousand-years/ …

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      1. Justin Stach‏ @juter 9 Mar 2018
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        Replying to @vgr

        Death Cigarettes in the 90s flirted around this idea. https://en.m.wikipedia.org/wiki/Death_(cigarette) …

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      2. Nathaniel Eliot‏ @temujin9 9 Mar 2018
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        Replying to @vgr

        Illegal and criminal seem to work as stable, government-owned anti-brands. At one point the latter was often a literal brand. Poor seems somewhere between unbrand and anti-brand. Nobody wants to look poor. Nazi is a mostly effective antibrand that's got some fringe allure.

        1 reply 0 retweets 0 likes
      3. Nathaniel Eliot‏ @temujin9 9 Mar 2018
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        Replying to @temujin9 @vgr

        Given their nature, most anti-brands can't be stuck directly to the thing they are applied to. They also get coopted by politics, because they often rely on cultural aversions that aren't universal. For example: the antibrand of "low efficiency cars" turned into "rolling coal".

        1 reply 0 retweets 1 like
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