This is a tricky area of design. Get it slightly wrong and your turn-off design might develop accidental allure. Or warning symbols (poisons, radiation etc) might get recoded for badass positive brand allure.
How do you effectively anti-brand something? What are good examples?
Quote Tweet
Fascinating. Australia apparently has ‘plain packaging’ laws for tobacco that enforce generic, turn-off packaging and spotlight warning.
Makes me think of a spectrum of packaging from branded to anti-branded, with pharmacy bottles being in between. en.m.wikipedia.org/wiki/Plain_tob




