They don’t adopt, they espouse. They talk a lot, they signal with a few purchases (or purchase attributes) but they rarely turn them into embodied lifestyle habits. Actually *adopting* a value in that deep sense is approximately as hard as quitting smoking in the median casehttps://twitter.com/rechelon/status/971487206811422720 …
I think you’re conflating values (which I’m skeptical of) and imitable behaviors (which I think are powerful) The two are not necessarily equally impactful when the same person comes up with both.
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My argument is that values play an important role in driving the creation of imitable behaviors.
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Yeah I get that. My argument is that value-agnostic pragmatic trial and error by people who just want to solve a problem/issue is orders of magnitude more important. In fact their blindness to value implications is often the resulting problem.
End of conversation
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