They don’t adopt, they espouse. They talk a lot, they signal with a few purchases (or purchase attributes) but they rarely turn them into embodied lifestyle habits. Actually *adopting* a value in that deep sense is approximately as hard as quitting smoking in the median casehttps://twitter.com/rechelon/status/971487206811422720 …
Hmm. I don’t know. Most of these minority idealists die in obscurity. People who model highly contagious and imitible behaviorswhile strongly embedded have a much more decisive impact on the evolution of norms. Idealism typically only has an impact when it acquires guns.
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Idealists constantly test and implement alternative tools, organizational forms, social norms... doing the development necessary before mass adoption. I could point to tons of things now in mass use that started and could only start amid a small circle of self-isolated idealists.
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I think you’re conflating values (which I’m skeptical of) and imitable behaviors (which I think are powerful) The two are not necessarily equally impactful when the same person comes up with both.
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