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They don’t adopt, they espouse. They talk a lot, they signal with a few purchases (or purchase attributes) but they rarely turn them into embodied lifestyle habits. Actually *adopting* a value in that deep sense is approximately as hard as quitting smoking in the median case
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Replying to @vgr
I mean but people constantly adopt values that are incredibly bad at forming coalitions. Countless radicals get persuaded by some set of arguments and end up basically dropping off the social graph because they don't have any in with anyone else as a consequence.
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Hmm. I don’t know. Most of these minority idealists die in obscurity. People who model highly contagious and imitible behaviorswhile strongly embedded have a much more decisive impact on the evolution of norms. Idealism typically only has an impact when it acquires guns.
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