One of my growing convictions is that values (either explicit or revealed preference in market/non-market environs) simply don’t matter beyond one big purpose: coalition formation through virtue signaling. Behavior is 99% shaped by imitation of what you see working for others.
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you buy Timberland brand boots because you needed foot protection and saw others were pleased with their Timberland brand boots. You don't miraculously discover that your feet need protecting by observing others. You figure that one out for yourself by walking.
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Taleb’s example of suitcases on wheels is a good one here. Why it took till the 1960s before somebody thought of putting wheels on suitcases is unclear.
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