One of my growing convictions is that values (either explicit or revealed preference in market/non-market environs) simply don’t matter beyond one big purpose: coalition formation through virtue signaling. Behavior is 99% shaped by imitation of what you see working for others.
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you buy Timberland brand boots because you needed foot protection and saw others were pleased with their Timberland brand boots. You don't miraculously discover that your feet need protecting by observing others. You figure that one out for yourself by walking.
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OTOH you often don’t recognize mundane problems as problems till you see the solution. I didn’t know I needed Google until I saw Google. We do occasionally see problems before we can solve them, but they tend to be big fantasies (flight, immortality...)
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