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The basic reason infowar tactics work at scale is that our brains are wired for evidentiary scarcity (like our metabolism is wired for scarcity of salt/sugar/fat) We seek confirmation (fragile) over disconfirmation (robust) because that’s rational in info-scarcity environments
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Do you think, as a tactic, it has a greater or lesser effect on media-literate people who believe they can see the matrix?
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Probably greater. Though there’s a really weird disconnect where you say “hah, the NYT is deep state conspiracy... so hah I’ll trust Alex Jones instead because clearly he is verifiably trustworthy”
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Reminds me of the mentality discussed in this thread about health nuts and gun owners
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It's fascinating to me, reading @DavidAFrench on gun culture in @TheAtlantic, just how much his description of it parallels "wellness" culture (see also @jameshamblin's recent piece on active shooter drills). A brief analysis. theatlantic.com/politics/archi
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