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Social media platforms basically gerrymander attention. Gerrymandering flips democracies around so politicians choose their voters rather than the other way around. Gerrymandering attention allows publishers to choose their audiences rather than the other way around.
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A poetic metaphor but it might be more accurate to admit social media is just targeted marketing, only the medium and rapid pace differ from historical efforts.
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I think that’s actually *less* accurate. Targeted advertising is fairly weak traditionally. “I know 50% of my advertising world, I just don’t know which 50%” — John Wanamaker Now we can know to arbitrary precision. Takes us far beyond advertising mindsets.
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Did you purposely pun the use of "accurate" from my "a better metaphor" definition to your "less successful in its quantification" use? If so, kudos! I do still believe they're highly related conceptually but that's an endless personal perception debate :)
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