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A poetic metaphor but it might be more accurate to admit social media is just targeted marketing, only the medium and rapid pace differ from historical efforts.
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I think that’s actually *less* accurate. Targeted advertising is fairly weak traditionally. “I know 50% of my advertising world, I just don’t know which 50%” — John Wanamaker Now we can know to arbitrary precision. Takes us far beyond advertising mindsets.
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social media is user centric and content agnostic; in contrast, traditional publishers (vogue, nytimes, etc.) are content centric.
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great example of gerrymandering is fox news; pick the audience and make up the content, than report the news as it is.
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Gerrymander: Yes, Person A chooses voters so that Politician B gets elected. But also they make it hard for Politician C to get elected. If everyone can do the positive part of gerrymander, that's more or less proportional representation. Problem is discrimination.
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Do you think this is the result of the discord resulting from new network effects from these social networks? Will the impacts of this gerrymandering taper off as we better understand these social networks and their impacts?
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I actually don't mind social media platforms gerrymandering my attention. If I'm looking to challenge my cognitive dissonance or biases I can make a conscious decision to do so. Otherwise, I appreciate the efficiency.
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