You have to be kinda happy to market well. At the risk of sounding sappy, you need a certain lightness in your heart. Which is why shallowness can help you fake it (but not truly make it). People who feel the world’s burdens resting heavily on their shoulders cannot market well.
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Yup, and also be the Twitter lead for a group I belong to. I was hoping a different name might do it, but you are saying the personality behind the account is critical

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Sadly yes. I recommend alcohol or pot for managing the heavy/light persona transition.
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