You have to be kinda happy to market well. At the risk of sounding sappy, you need a certain lightness in your heart. Which is why shallowness can help you fake it (but not truly make it).
People who feel the world’s burdens resting heavily on their shoulders cannot market well.
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Why would I buy an idea or a thing from somebody who is clearly less happy than I am.
It clearly doesn't work for them.
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