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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 16 Feb 2018
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      Venkatesh Rao Retweeted Venkatesh Rao

      In online publishing you need to keep experimenting with form (visual/temporal/feedback/aesthetic structure of UX). I’m far behind where I’d like to be. Partly because I’m not as good at it and need support from design/arts types, partly because the tech for indies is weak...https://twitter.com/vgr/status/964579086747107328 …

      Venkatesh Rao added,

      Venkatesh Rao @vgr
      Realized I have my own form experiments/content experiments divide going. Ribbonfarm is where I do almost exclusively content experiments but the form is conservative straight-up blog. Breaking smart is conservative content-wise but experiments with form a lot more.
      3 replies 0 retweets 11 likes
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    2. Venkatesh Rao‏ @vgr 16 Feb 2018
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      The problem with being an indie is that you’re pretty much stuck with a mix-n-match set of WordPress options. Even the smallest experiments with form cost a lot in terms of paying for the art/design talent. Big media like NYT/Bloomberg have a huge advantage...

      2 replies 0 retweets 2 likes
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    3. Venkatesh Rao‏ @vgr 16 Feb 2018
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      Though I appreciate boundary pushing by platforms like Medium and Genius, and even Google/Facebook (though that’s a lot more mixed blessing) ultimately, I think the *experience* innovations come from companies that do *both* form and content. Ie vertically delivered content...

      1 reply 0 retweets 2 likes
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    4. Venkatesh Rao‏ @vgr 16 Feb 2018
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      I think the picture emerging is this: A) distribution at scale = covered by @stratechery aggregator theory B) Form innovations = NYT/Bloomberg as a way to resist aggregators (ie until FB/Google figure out how to “platformize” a form innovation, the verticals have an edge ...

      1 reply 1 retweet 3 likes
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      Venkatesh Rao‏ @vgr 16 Feb 2018
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      ...Indie publishers (defined as small 1-2 person WordPress based ops with low/zero capacity for form innovation) can only innovate on content. New narrative styles, voices, tones, conversational gambits etc. The “horizontal media innovation” (Medium/Genius) are a conundrum...

      11:28 AM - 16 Feb 2018
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        2. Venkatesh Rao‏ @vgr 16 Feb 2018
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          ...These players try to generalize a form innovation without a content innovation to go with it. I think this is ultimately weak. They never seem to live up to initial promise. So Medium ends up being angst journals, Genius struggles to get beyond lyrics markup.

          1 reply 0 retweets 7 likes
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        3. Venkatesh Rao‏ @vgr 16 Feb 2018
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          ... I’ll throw one more out there that I thought had promise, but too few people have the chops to actually do it. Stephen Wolfram’s idea of a computational essay: http://blog.stephenwolfram.com/2017/11/what-is-a-computational-essay/ …

          4 replies 1 retweet 4 likes
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        4. Venkatesh Rao‏ @vgr 16 Feb 2018
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          ...gap I see in this survey is form experimentation tooling for indies to integrate into existing blogs and things. Need new era in the plugin game basically. tldr: I want to do things like Bloomberg mall game, but at ribbonfarm scale. WITHOUT an art/game design studio in house.

          1 reply 0 retweets 0 likes
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        5. Venkatesh Rao‏ @vgr 16 Feb 2018
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          ...Addendum: many are pointing me to interesting new tools, but that’s the wrong way around! I don’t want to find a new tool and think up a content idea. I generally have an idea in mind requiring custom (but generalizable) tooling of which I produce the prototype case...

          3 replies 1 retweet 0 likes
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        6. Venkatesh Rao‏ @vgr 16 Feb 2018
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          ...Take a minor form “innovation” on ribbonfarm, my Now Reading page. A few others like @KevinSimler have adapted it. https://www.ribbonfarm.com/now-reading/  Obvious candidate for a good plugin. One guy offered to pluginize it, but wasn’t clear he’d be able to support it long term.

          1 reply 0 retweets 4 likes
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        7. End of conversation

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