Totalitarianism happens when an ideology invades aspects of public and private life. You are looking for examples of "distributed ideological invasion" that occurs without a central authority overseeing it.
Dalrymple agued that Le Corbusier-style modernism was totalitarian. It was not "authoritarian" because Le Corb wasn't in a position of direct state authority -- the state was his customer. Since many architects shared Le Corb's views, modernism in architecture was "distributed."