We act like the information society is at a primordial soup stage, pre DNA, with memes in isolation as the main organic form.
We're closer to a middle ages. Memes are sewage within a much evolved built info-environment.
Which we don't see because of a fish-in-water effect.
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primordial soup stage was... before written language, I guess...? oral cultures?
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when i got on around 1996, it was all about the messageboards and webrings – people building little stone shrines to their favorite interests, giving each other badly jpg'd awards, signing each other's guestbooks. i guess that was already past the primordial soup stage
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