It seems serious luxury car nuts have the same neural activity in response to cars as the rest of us do when identifying human faces.
Explains so much about any kind of unique/luxury consumption. They are substitutes for human connection.
One of my big mysteries, solved.
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the thing I read only mentioned cars, but I imagine it would apply to things like luxury watches, shoes etc
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Motor heading is wireheading. Beauty is a much misunderstood basic human need. Luxury for some. Basics for others
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But does that neural activity tell us anything? Same areas "lighting up" in reaction to different contexts - assigning meaning to that is a big leap that, I believe, many neuroscientists will not take.







