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I think abt 2. See Tim Cook's Twitter bio, he's only allowed to express himself as a fan of sports teams. There is a bland-ification that happens, the world needs the Apple CEO to be boring. Wonder what Steve Jobs' Twitter bio would've been. Probably just Apple . com
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My hero. (Elon is like R&M for me. All the lesser neckbeard nerds have polluted the pool and made it hard to self-identify as a fan). I hope he never changes on this front I once tweeted that both Elon & Trump use PT Barnum marketing playbook, got attacked by Elon worshippers 😂
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You do get its a teference to the tunnel boring company right? 🤓 For a while his bio said hat salesman when they were selling Boring company hats
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Yup. I remember reading an article about Boring once. Dude was like, "so what's the biggest hole we can make in the ground?" Made me go, man, why don't I pursue my own whims like that? Sure the money helps but most billionaires aren't like that. The mindset is remarkable
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There is something equally great and off-putting to that mindset. It's communicating "earth-shattering" change in a banal package. It's "look ma, no hands" school-boy innocence meets "honey, I shrunk the kids" clumsy dad jokes that are unassailable. It's his safe space imho.
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It's great bcz even though he's earned the street cred to make bland and vacuous SV CEO statements - he chooses to remain in whimsical free child territory It's off-putting because you'd never get a "one giant leap for mankind" poignancy from him when it's needed.
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This echoes of Bagehot's Dignified / Efficient framing of English constitution. To complete the requisite 2x2 here: Whimsical / Sclerotic Musk just happens to be Hard Whimsical / Efficient. Tsar Nicholas II exact opposite.
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